CRM for social slots

Make every bonus, event and offer measurable.

Win-back, VIP and event CRM for social slots studios.

Email me for a free CRM checkSee pricing
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Real CRM push creatives; game branding removed.

Before · generic text pushWin-back · 1/4
    Email me about push
    5+

    years in mobile game CRM

    10

    live titles supported

    6

    functions, creative to payments

    +40%

    growth in 3 months · Lotsa Slots

    Experience

    An operator, not just an advisor.

    AI-powered full-stack CRM for social slots and mobile games. The work spans creatives, data analysis, strategy, push, email, SMS, social communities, and web-store journeys, so recommendations come from someone who has shipped them.

    Past product experience includes Lotsa Slots at SpinX / Bole Games. This practice is independent and not endorsed by any employer.

    Creatives

    Push and banner creatives for bonuses, events and sales, built from AI-assisted templates under human review.

    Analysis

    Cohorts, D7/D30 retention, payer conversion, holdouts and readouts that separate attribution from lift.

    Strategy

    Lifecycle states, VIP tiers, event and offer cadence, and a prioritized 90-day test plan.

    Push, email & SMS

    Consent, frequency caps, deep links to bonuses and events, cross-channel suppression.

    Social & community

    Fan page and community touchpoints that support in-game events, not duplicate them.

    Web store & payments

    Web store and DTC payment journeys tied to offers and VIP tiers.

    Selected results

    What this work has delivered before.

    Outcomes from an in-house CRM role at a social casino studio (Lotsa Slots). Shown as in-house results, not client work.

    +40%

    Overall business growth within 3 months

    Alongside a +30% monthly win-back of small and big spenders.

    +30%

    Paying users among win-back players

    Push-driven win-back, within one quarter.

    +20%

    Monthly reactivated players

    After building multi-platform CRM (push, email, SMS) from 0 to 1.

    • Multi-market CRM. Managed localized German and Spanish CRM programs.
    • Measurement. Built 15 dashboards with quantified targets; delivered a tuning analysis report every month, 4 of which produced measurable metric gains.
    • Player insight. Produced 15 user-analysis reports; iterated the CRM system and optimized user segmentation.
    • VIP retention. Built a VIP churn early-warning journey plus combination strategies that won back many high-value VIP players.
    • Community. Supported the social/community team with acquisition activities and user coverage.
    Email me to get results like these
    Who it's for

    Built for social slots and social casino teams.

    For studio CEOs, producers, and LiveOps or CRM leads at social slots studios with a live game and no dedicated CRM lead.

    01 · LiveOps

    Events run, CRM lags

    Daily bonuses, album events and sales ship on schedule, but CRM is still a calendar of one-off blasts.

    02 · Economy

    VIPs drive revenue

    Whale and VIP tiers carry the coin economy, and you need churn early warning before high-value players go quiet.

    03 · Team

    Lean, global teams

    You serve overseas players across markets and languages, and need help choosing what to test first.

    Email, optimized

    From a plain reminder to an email players open.

    One offer, one story, one clear action.

    Creative library

    Thousands of tested CRM creatives, ready to adapt.

    Every plan ships with creatives to match.

    1,000+

    Thousands of push, email and in-game creatives.

    Email me for creatives

    A de-branded sample of 81 real creatives from the library; game logos and names removed.

    Services & pricing

    Start small. Expand only if the work is useful.

    Three steps, each with a fixed scope and a clear output, built around a social slots game's lifecycle. Every engagement starts with the free health check.

    STEP 1

    CRM health check

    Free

    By email + written summary

    • One priority problem, e.g. win-back or VIP churn
    • High-level lifecycle review
    • One-page next-step summary
    • No account access required
    Email for a free CRM check
    Core offerSTEP 2

    CRM diagnosis

    $800–1,500

    Fixed price, quoted after the health check

    • One game, up to two channels
    • Lifecycle, VIP tier and offer-cadence review
    • Prioritized issues and journey map
    • One win-back or VIP experiment spec
    • 90-day plan and one revision

    1–2 week async delivery after inputs arrive. Implementation is separate.

    Email me about a diagnosis
    STEP 3

    Monthly advisory

    $1,500–2,500 /mo

    Scope agreed in writing

    • Two 45-minute reviews per month
    • Async event, offer and experiment review
    • Monthly priorities and written readout
    • Capped at 6–8 hours monthly

    No daily operations or on-call coverage.

    Email me about advisory

    Prices in USD. Scope, milestones, and payment terms are set out in a short written agreement. No result guarantees.

    Process

    One problem, a clear scope, an honest readout.

    1. 1
      DAY 0 · FREE

      Health check by email

      Email one CRM problem. You get a one-page summary and a suggested next step.

    2. 2
      WEEK 1

      Understand the constraint

      Agree the player journey, event and sale calendar, available data, consent, and implementation owner.

    3. 3
      WEEK 1–2

      Choose a testable next step

      Map the gaps, prioritize by evidence and effort, and define the measurement plan.

    4. 4
      DAY 30+

      Review before expanding

      Your team implements. We review mature outcomes, guardrails, and what to change next.

    What you get

    A diagnosis your team can act on Monday.

    A baseline you can trust, a prioritized issue list, and one experiment ready to launch, plus a clear note on what the data cannot establish.

    • 01
      Lifecycle scorecardWhere each player state and VIP tier stands today.
    • 02
      Prioritized issuesRanked by evidence and effort, each with an owner.
    • 03
      Experiment specificationEligibility, holdout, success metric, guardrails, readout date.
    • 04
      90-day planScale, revise, or stop, with acceptance checks.
    CRM Diagnosis · ReportSAMPLE
    Game: Example social slots titleChannels: Push, emailScope: 1 game · 2 channels

    Lifecycle scorecard

    OnboardingHealthy
    ActiveHealthy
    At riskWatch
    LapsedGap
    PayersWatch

    Priority issues

    #IssueImpactEffort
    P1No holdout on win-back push, so lift is unknownHighLow
    P2VIP churn threshold copied from another title's cadenceHighMed
    P3Bonus, event and sale pushes overlap without a capMedLow

    Experiment spec

    Entry
    Lapsed, push-consented
    Split
    Treatment vs. holdout
    Metric
    Return + meaningful play
    Guardrail
    Opt-outs, complaints

    90-day plan

    Month 1
    Month 2
    Month 3
    Sample layout for illustration. Not client data, results, or a real game.
    Duffy Huang, founder of LiveOps CRM
    Founder

    Hi, I'm Duffy Huang.

    Founder & CRM consultant, LiveOps CRM · 黄飞达

    I'm an AI-powered full-stack CRM operator for mobile games and apps, with 5+ years in hands-on CRM and user operations across 10 live titles. My work spans creatives, data analysis, strategy, push, email, SMS, social communities, and web-store journeys, mostly in social slots and social casino games for overseas players, including localized German and Spanish CRM programs.

    LiveOps CRM is how I help other social slots teams: one game, one clear problem, and a plan your team can actually run. AI speeds up production and analysis; a human checks every segment, offer, and conclusion.

    Email me for a consultConnect on LinkedIn
    Writing

    Practical CRM questions, answered.

    FIELD NOTES · FRAMEWORK

    How can small social casino teams test CRM retention improvements without a CRM team?

    Lifecycle states, holdouts, D7 and D30 measurement, and a focused 90-day plan.

    Read the article →
    LINKEDIN · ONBOARDINGFind where new users drop off LINKEDIN · PUSHDesign a lifecycle push strategy LINKEDIN · MONETIZATIONDiagnose paywall and renewal drop-offs

    Also on Substack and Medium.

    FAQ

    Before we work together.

    Who is this for?

    Social slots and social casino studios: CEOs, producers, and LiveOps or CRM leads at small and mid-sized teams with a live game and no dedicated CRM lead. Chinese studios serving overseas players are also a fit.

    What happens during the free health check?

    We focus on one CRM problem, such as win-back, VIP churn, or daily bonus, event and sale cadence, by email. The output is a one-page summary of observations, open questions, and a suggested next step. No player-level data is needed.

    What does the diagnosis include?

    A fixed-scope review of one social slots game: lifecycle and VIP tiers, event and offer cadence, prioritized CRM issues, a journey map, an experiment specification, and a 90-day plan. Delivery is one to two weeks after agreed inputs arrive. Ongoing campaign operation, engineering, and payment integration are outside the base scope.

    Can you guarantee retention or revenue growth?

    No. Recommendations are hypotheses to test. Product quality, measurement, audience size, and implementation affect results. Deliverables and decision rules are agreed before work starts.

    Is this an official employer service?

    No. LiveOps CRM is an independent practice. Any engagement is subject to employment-policy review, conflict screening, availability, and a written scope. Employer information and client data stay separate.

    Do you work on real-money gambling products?

    No. The focus is social slots and social casino games played with virtual coins. Recommendations respect platform rules and age and market restrictions, and never target vulnerable players or encourage loss chasing. AI assists production and analysis under human review.

    How do scope and payment work?

    Before payment, we agree deliverables, inputs, milestones, currency, fees, and cancellation terms in writing. A lawful payment route must be verified for both parties. No payment is collected through this site.

    Still unsure? Email me
    Free CRM health check

    Bring one CRM question.

    Email us about your game and one CRM problem.

    Email [email protected]
    [email protected]